Following up on the Cultivation Theory, The Agenda Setting Theory follows similar attributes.  This theory shows that the news medias agenda determines the public’s agenda.  We the viewers tend to look to the news media to cue us as to where we should focus our attention.  The media doesn’t necessarily tell us what to think, but rather tell us what to think about; it not only influences what we think about, but also how we think about it.  Food industries want to preach about how their products are fresh and organically grown while pharmaceutical companies propose that their drug is the most beneficial, insurance companies advertise they are the best for life insurance.  I feel that not only are media outlets sharing ads that are swaying us to think a certain way, but underlying them with a hint of fear; leaving us with thoughts of with out this I could contract this etc.  The media may not only tell us what to think about, they may also be telling us how and what to think about it and perhaps even what to do about it.  This all contributes to the effect on behavior towards our economy, food, travel, and everyday living.